Client diagnosis
Establish how the organization is recognized, described and positioned across the questions and systems in scope. Separate identity, source-use and narrative issues so the recommendation addresses the observed problem.
Agencies & advisers
Your clients ask what AI says about them. Answer with evidence.
AI has become a place where your clients are compared, recommended or left out. AAI Kernel is a specialized intelligence partner for agencies: we bring research, interpretation, diagnosis and a bounded roadmap, with deeper architecture separately scoped. Your agency keeps the client relationship and delivery.
01 Agencies & advisers
Give the recommendation a stronger foundation
A change in visibility is a starting point. To advise a client well, you need to understand what sits inside it: recognition of the right entity, the role assigned in an answer, the sources being used and the questions on which competitors appear.
AAI Kernel connects these dimensions into a diagnosis and a prioritized roadmap. Your team can use it to strengthen the client diagnosis, test a proposal before it is presented, understand the market and competitors around the client, and turn the findings into an evidence-backed action brief. Existing strengths and counterexamples stay visible alongside gaps; the client relationship, strategy and execution remain with your agency.
The study-evaluation guide helps the agency test an important claim before incorporating it into client advice, preserving the distinction between research support and an endorsed action.
02 Agencies & advisers
What agencies can commission
Market and competitor investigation
Compare clients and competitors at both question and market level. Identify recurring roles, distinctive associations and positions obscured by an aggregate view.
Citation and source environment
Examine cited publishers, platforms, institutions and company websites alongside external references. Understand concentration and shared sources before developing content, communications or outreach priorities.
Comparisons across models, languages, markets and time
Compare how identified AI models and surfaces treat the same client, with and without web access, across languages and markets and over comparable observations.
Evidence-based roadmap for client execution
Turn the diagnosis into a prioritized roadmap of what to protect, correct, investigate and build, with the evidence your team needs to carry it out and explain it to the client.
Custom intelligence for a client question
Scope research around a specific client question, or turn a finding into a brief, comparative analysis or supporting dataset for client reports, thought leadership and specialist editorial work.
03 Agencies & advisers
An illustrative brief: cited, but not recognized
Consider a client whose website is cited while the organization is rarely named. A useful study asks which questions produce that pattern, what role the cited pages play, and whether competitors receive a different kind of recognition in the same responses.
Reading the answers alongside the website’s identity information and the surrounding sources helps distinguish several issues: information being used without brand recognition, an unclear entity association, or a question whose purpose favors a different kind of provider. Each leads to a different client conversation and a more focused recommendation.
The website citation guide examines the source relationship in this situation, while the company-mention guide addresses discovery of the business itself.
04 Agencies & advisers
A clear division of responsibility
| AAI Kernel | Your agency | Defined together |
|---|---|---|
| Research design, observation, analysis and diagnosis. | Client relationship, business context and account strategy. | The question, scope and useful research output. |
| Comparative findings, supporting evidence and a bounded diagnostic roadmap; deeper architecture where separately agreed. | Client recommendations and execution services. | Presentation, attribution, confidentiality and rights of use. |
| Further investigation of material findings. | Managing implementation and the client’s wider programme. | Follow-up questions and any study of change. |
The website and communications brief shows how evidence, factual approval and asset ownership can be carried into the work your team will execute.
05 Agencies & advisers
Built around the way you serve clients
Collaboration can centre on a single organization, a market study or an ongoing research relationship. Findings can support an internal strategy workshop, a client presentation, a detailed recommendation or a publication.
Research can be commissioned for a specific client or for your own understanding of a market, a category or a competitive question.
We agree the evidence your team needs, the handoff format and how the research will be used in client work. The handoff connects significant findings and priorities to their supporting observations, limits and open questions. Branding, licensing, client access and communication are agreed for the engagement. The research works alongside your tools and expertise, drawing on governed comparisons and compatible archived observations where available.
Agency collaboration combines a defined AAI research contribution with the agency's client relationship and implementation role. The scope, responsibilities and permitted use are agreed for the engagement.
Agency reuse rights specify how research may be branded, shared and incorporated into client work. They do not imply automatic white-label, resale or publication rights.
Use the commissioning guide to define the contribution missing from the client brief, and access and reuse guidance to establish what the agency and client may inspect or share.
06 Agencies & advisers
Establish the position, then examine change
A point-in-time diagnostic provides a detailed basis for the current client discussion. A study across comparable observations examines whether roles, sources or narrative patterns persist or change. The design follows the question your team needs to answer.
07 Agencies & advisers
Bring the client question that needs deeper evidence
Tell us the issue, the decision your client faces and the evidence you already have. A confidential client can remain unnamed in the first conversation.
08 Where this leads
An agency needs enough evidence to challenge a priority as well as explain it. The agency-brief example connects a client question to findings, counter-signals, responsibilities and a reviewable handoff. Where the diagnosis reveals a shared problem across identity, claims and pages, the architecture guide explains the additional design scope to agree before production.